Consumers nowadays are getting wiser looking for good deals like 50%% Off, Buy 1 Get 1 Free or even $75 Off if purchase a minimum amount of $XXX. A portion of buyers chooses to simply go online shopping. And the other chunk of buyers would rather explore the diamond market and take the advantage of seeing the actual diamond for better deals on loose diamonds or diamond engagement rings. But getting an excellent deals requires that you need to understand and consider these two points: 1) Difference between wholesale and retail price of loose diamonds or engagement rings, and 2) The public benefit on the market today.
Buying from a Diamond Wholesaler
Wholesale price is said to be a sale of goods in big quantities for future resale. However in the diamond and jewelry business, wholesale price pertains to buying diamond or jewelry NOT necessarily in large quantities but a single item at a much lower price as compared to the retail price. In most cases, wholesalers also extend the same nature and amount of services that retailers provide, and still where a consumer purchases diamond or jewelry at a cheaper (wholesale) price than the retail price. And there's a bonus: Diamond wholesalers also offer trade-ins where you can exchange your existing loose diamond or diamond engagement ring and upgrade it to a larger or higher value of stone or ring. Additional cost maybe required if the value of the diamond or diamond ring that you are trading in is lower than the price of the diamond or diamond ring you want to get. But of course, the bigger the diamond the better investment in the future!
Buying from a Diamond Retailer
This is perfect for buyers who prefer going to shopping malls or some local jewelry stores to purchase loose diamonds or engagement rings without considering the price. But be aware that most retailers put 50-100%% mark-up on top of the wholesale price. Buying from diamond retailer is good if you are only after with the quality of the diamond or the engagement ring and do not care about the price. Since most retailers are popularized by commercial ads via televisions or radios that attracts most people to consider them as first option. It also important to say that retailers always include sales tax on every transaction they make. They usually magnify their promotion of high value of services such as professional customer service, legitimate return and exchange policies, flexible payment methods such as credit cards, deposits, layaways, including warranties and insurance in their services, which can also be provided by a wholesaler.
Wholesale Price versus Retail Price
Though consumers are looking for great deals for loose diamond or diamond engagement rings in the market, they still want to get the best quality with the best price possible. Buyers are now smarter than those 30 years ago in terms of shopping loose diamond and engagement rings because retailers' mark up are so high that a buyer can actually buy another piece of diamond ring from a wholesaler. According to consumer "it's 50/50 of shopper are now likely to spend cash to buy loose diamond or engagement ring in a wholesale store rather than going to retail store to buy same item with sales tax included. Consumes are now getting wiser in terms of buying loose diamonds or engagement rings by comparing the price of the same diamond quality between stores of which wholesalers will always be the best choice!